Industry News

The Smiley Company continues to grow, signing 8 new global agents at Licensing Expo

17 Jul - 2018

Tags from the story: The Smiley Company.

These new agent partners will help Smiley and Rubik’s expand in South Korea, Chile, South Africa, Greece, Peru, Ecuador, Bolivia, Russia, Indonesia and Australia.

The Smiley Company is enjoying a wave of success and has signed on 8 new agents from around the world this quarter and more new contract signings are set to happen soon,” said Nicolas Loufrani, founder and CEO for the award-winning lifestyle brand.Last year, agents increased their share of our revenues from less than 5% of total sales to 15% thanks to the arrival of Barth Montarello who is supporting their sales teams and regularly visiting big retailers with them. Our aim is to now grow the agent share of our business to 25% by the end of 2019. We’ve also opened an office in Singapore headed by Marie Kopp – who used to work with Disney – to bring additional support to our APAC agents as the region is growing very fast for us. We are very proud to announce these new agents to our global Smiley and Rubik’s Licensing agent partner alliance.

And new partners are set to help grow existing new global markets. “This will give Smiley and Rubik’s the opportunity to expand into new fashion and product categories,” says Barth Montarello, sales director of USA & Licensing Agents for The Smiley Company. “This increase in agents is a clear sign that Smiley and Rubik’s continues to be a popular must-have choice for consumers around the world.

Read more about our exciting new agents below:

INFINISS (South Korea)
The brand and distribution licensing agency specialising in fashion, hospitality, food and beverage, exhibitions and FMCG and works with clients in the fashion, corporate trademark, entertainment and publicity.

DOCE (Chile)
The agency holds the reputation of being one of the first licensing companies in the Americas. For over 34 years, DOCE represents licensing like Warner Bros., Looney Tunes, Scooby Doo, Tom & Jerry, DC Comics, Superman, Batman, Justice League and more.

SIGNET (South Africa)
SIGNET is defined by its professionalism and trusted reputation for excellence and is a specialist in South African footbal and rugby. It has also worked with Stanley Black & Decker, Jack Daniel’s, Men’s Health, OASIS, Jaguar and Land Rover.

BRIGHTS (Greece)
BRIGHTS is an independent Licensing Agency and Content Distributor specialized in the management of multimedia brands and content geared towards children, youth, family and adult audiences in Greece. BRIGHTS represents consumer products in Romania, Albania and Bulgaria, and since 2015, and works with Warner Bros. consumer products in Greece.

AMV Licensing (Peru, Ecuador & Bolivia) 
AMV is a marketing organization involved in licensing, promotions, merchandising and products distribution. Its office works directly with Peru, Ecuador and Bolivia.

Swedish-owned and based independent licensing agency PLUS LICENS has its headquarters in Stockholm and sales offices in Central Eastern Europe and Russia. Retail prices have risen steeply over the last years.

HAVEN (Australia)
HAVEN is a worldwide licensing agency that has a huge global reputation. It has worked with many major global brands like 20th Century Fox, Sesame Workshop, HIT Entertainment, MGA Entertainment. It delivers 360 experience activations across the whole customer journey.

One RDM (Indonesia)
ONE RDM’s success record comes from a combination of international experience and a strong understanding of local practices from its Indonesian roots. The agency works with notable brands such as Disney, Marvel, Star Wars and has created award-winning shopping programs that result in increased sales, customer loyalty and brand advocacy.

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