Backpacks and cases of the most beloved hero of all time go to school.
The back to school line, born from the license agreement signed between Turner, WarnerMedia company, publisher in our country of the channels Cartoon Network and Boomerang, on Sky platform, and the Boing and Cartoonito channels on DTT in joint-venture with RTI Mediaset – e Giochi Preziosi, is composed of backpacks and cases for all fans of the legendary Ben Tennyson.
When buying any school backpack, children will receive an exclusive Action Figure of one of the 10 Aliens of BEN 10 measuring 30 cm.
The accessories for the school starring BEN 10 represent the magical world of the child-hero who with the help of the Omnitrix watch manages to transform into 10 different aliens, each with unique abilities.
This year’s back to school line will also be presented to the retail sector with major television communication investments, as well as an exclusive activation campaign with one of the main retailers of the GDO.
The BEN 10 collection of backpacks and cases is available in specialist shops, stationery stores and large retailers.