Licensees Focus

arena announces the partnership with Warner Bros

17 Jul - 2018

Tags from the story: WBCP.

The brand presents the new Fall Winter 2018 collection.

arena – international leading brand in the waterwear sector – in partnership with Warner Bros. Consumer Products on behalf of Dc Entertainment launches the new Fall Winter 2018/19 collection.

A Limited Edition starring some of the most famous heroes of the American major hit estate: from the DC Comics universe with Batman, Superman, Wonder Woman, and Harley Quinn to DC Super Hero Girls.

The idea arises from the will of arena to create a collection suitable for both the youngest and the most teen target, and offer a perfect product to practice swimming from an early age, with joy and fun. Alongside these categories, even adults and fans of all ages will be able to relive the adventures of their favorite characters of the DC Super Heroes through prints and colorful patterns that reproduce faces and symbols of the most beloved heroes of all time.

The collection is divided into two age groups, between 2 and 9 years – for the kids – and between 6 and 15 years – for the junior part – and is composed of swimwear and accessories that feature superheroes who made the history of the cartoon universe: Batman, Superman, Wonder Woman and Harley Quinn. The innovative Max Fit technology fabric with which the costumes are made, guarantees elasticity, softness and total freedom of movement.

In addition to these lines, the adult part also completes the offer: the arena for Warner Bros also dedicates the collection to adults, thus presenting a product suitable for the whole family. Mom, dad and kids can wear the costumes of their favorite superheroes, coordinate their pool outfits and train while having fun.

Batman and Superman for boys, DC Super Hero Girls, – Harley Quinn and Wonder Woman – for girls: the junior collection of arena is inspired by these fearless characters who have always animated the imagination of their audience with their valiant adventures.

For the girls, the different DC Super Hero Girls prints are the protagonists of the entire costumes – with crossover straps and contrasting shades – available in different colors.

To complete the collection offer, for both lines, swimming accessories are coordinated with the characters’ prints. The poncho bathrobe, for the kids part, is made of soft cotton terry that wraps the little ones just out of the water, allowing also to insert the little hands to hold each other in a warm embrace, and it goes well with the soft elasticated headphones.

For the older ones, instead, the classic cloth, available in both microfibre and cotton, is coordinated with the smooth and comfortable silicone cap.

Also for the adult part, the collection presents accessories and coordinated equipment: kickboard, backpack, fast swimbag, bathrobe and slide to complete the pool look, both for him and for her. It will be fun indeed to accompany the exercises in the water with the board coordinated with the costume and get out of the tub to wrap in a bathrobe and theme slides. The latter are available from number 35 to 46.


The arena collection for Warner Bros will be available in the best sports stores and online at www.arenawateristinct.com starting from September 2018

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