Sesame Workshop, the nonprofit educational organization behind Sesame Street, has named two new licensing agents: Bulldog Licensing for the UK and Eire, and J&M Brands for the Benelux.
The agencies will oversee Sesame Street’s consumer products portfolio, build retail relationships, and work with local licensees to create cross-promotional activations in the respective territories. They will also manage collaboration partnerships for the brand’s 50th anniversary in 2019.
“The Muppets of Sesame Street have the power to engage and entertain fans of all ages,” said Risa Greenbaum, Assistant Vice President of International Media Business, Europe, Sesame Workshop. “As we gear up for our 50th anniversary, we’ll continue to use the unique appeal and humor of our iconic brand to create innovative products and experiences for a new generation. Bulldog Licensing and J&M Brands’ expertise, resources, and enthusiasm will be integral to growing Sesame Street in the UK, Eire, and the Benelux.”