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Industry News

Cplg Italy and Prenatal launch the L.O.L. Surprise! collection

20 Jun - 2018

Tags from the story: CPLG Italy.

Super-equipped and always in fashion, the “L.O.L. Surprise! “are the new “fashionistas”!

Thanks to the licensing agreement between CPLG Italy and Prenatal is born the collection dedicated to the actual girls phenomenon L.O.L. Surprise! Distributed in Italy since the summer of 2017 by Giochi Preziosi, the MGA Entertainment‘s L.OL. Surprise! dolls continue their success, confirming their first place not only in the dolls category, but especially in the entire toy market according to NPD data in almost the whole world!

Numerous launches are scheduled throughout 2018 and its licensing program is equally and it is rapidly taking shape: after Easter with Preziosi Food and Salani’s books, Prenatal has recently launched in its over 200 Italian stores and hundreds of Bimbo Stores a new collection easy to wear for this Spring / Summer season, inspired by the most requested fashion dolls of the moment.

The collection is made up of t-shirts, tank tops, dresses, shorts and leggings and it is aimed at a girls target of 6-10 years.

In each Prenatal store there is an area dedicated to L.O.L. Surprise, thanks to the support of POP materials close to the visible presence of the toy, while the showcases of the important stores have been personalized with window stickers and giant shapes.

The collection was also advertised through flyers, the social channels and the Group website.

Exclusively in the Toys Center, there is a “wheeled toys” line consisting of bicycles, scooters and bicycle accessories inspired by the L.O.L.

For licensing opportunities: CPLG Italy, marketing@it.cplg.com


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