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Industry News

Another great partner for Heidi Bienvenida

20 Jun - 2018

Released the first album by Sony Music containing the hits from the TV series.

Mondo TV Iberoamerica, part of the Italian group Mondo TV, one of the major European producers and distributors of animated content, has announced a new important agreement with Sony Entertainment Music Italia which will release the soundtrack on CDs of the TV series Heidi Bienvenida. Fans will then be able to purchase Heidi Bienvenida‘s first album already on their return from summer holidays, in the third quarter of 2018.

Sony Entertainment will have an exclusive license for the recordings of the television series Heidi, Bienvenida. The rights concern the distribution and musical exploitation of the works in Italy, San Marino, Vatican City and Italian Switzerland. The collaboration with the successful singer Deborah Iurato is also part of the agreement.

This is a broad agreement because the partnership with Sony Music Entertainment Italy is an important element in supporting the spread of brand awareness in Italy. Numerous marketing initiatives will be jointly managed, such as, for example, events for launching and promoting the CD.

We are delighted to be the recording partner of Mondo TV on such an exciting project as Heidi Bienvenida, which is emerging as a highly successful TV series with great potential also from a musical point of view. We are therefore planning together with Mondo TV a whole series of activities aimed at spreading the music of the series at all levels, from the trade to the streaming platforms, to local activities, live, etc.”says Stefano Patara, VP, General Manager Strategic & Sony Music Entertainment Catalogue.

Valentina La Macchia, Licensing Director of Mondo TV, said: “Music is an extremely important component of Heidi Bienvenida and an important driver for its success. We are pleased to collaborate with one of the most important players in the market to launch the CD that It has all the prerequisites for becoming very popular among Heidi’s legions of fans.

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