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Industry News

J&M Brands tapped as newest agent for Rovio’s Angry Birds

15 Jun - 2018

Tags from the story: Hatchlings, J&M Brands.

The Angry Birds is as HOT as ever!

Rovio Entertainment has appointed J&M Brands as their licensing agent in the Benelux for the Angry Birds brand.

With the Angry Birds Movie 2 set to premier in September of 2019, the Angry Birds YouTube channel gaining on average 50K+ new subscribers a month plus games & series releases in the works, The Angry Birds is as HOT as ever!

The young Hatchlings who took social media by storm in a series of viral videos last year will continue to have their role in the second movie. The Hatchlings are redefining cute and with their adorable, yet rambunctious and somewhat naughty personalities, they are loved by all ages.

We are honoured to represent such an incredible, well-loved brand and thrilled to be working with Rovio Entertainment.” said Monique Beck, Co-Owner and Joint Managing Director of J&M Brands. “With the growing licensing potential in games and the strength of this brand, we are confident we will be able to bring it to a next level in the Benelux as well.

With the arrival of The Angry Birds Movie 2 in 2019, and a growing interest in Angry Birds’ merchandise, now is the perfect time to build Rovio’s licensing program with the most respected agencies in each of the big markets. J&M Brands, with its deep understanding of the Benelux market and experience of working with many major international brands, is an ideal partner to launch the next phase of ‘Angry Birds’ brand in Benelux”, says Magdalena Biernat-Heikkinen, licensing director, EMEA, Rovio Entertainment Corporation.


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