VIZ Media Europe, the European leader in Japanese entertainment, is pleased to announce the appointment of Mathilde Le Calvé as Brand & Movie distribution Manager for EMEA territories (Europe, Middle East & Africa).
After gaining experiences as a marketer in consumer products, Mathilde quickly decided to specialise in licensing and joined in 2011 the London-based company ColArt, leader in art and leisure material. She worked with major licenses as Disney, Marvel or even Pixar. In 2014, Mathilde brings the experience to the next level by choosing the toy industry with its Spanish leader Famosa. In charge of adapting Famosa’s brands to the French market, she will make her first TV placements with Mutant Busters and Pinypon on Gulli.
With this strong expertise in maximizing brand awareness and content, Mathilde Le Calvé joined the Licensing team of VIZ Media Europe more than a year ago as EMEA Brand Manager, with the aim to develop branding strategies for properties such as Yo-kai Watch, My Hero Academia or more recently Captain Tsubasa. As a matter of fact, the mythical football license is back with a TV broadcast scheduled next year in Europe, followed by a wide merchandising program.
From now on, Mathilde Le Calvé will also have the mission of organizing theater releases and developing movies sales to various partners (festivals, cinema, TV channels, distributors…), such as Perfect Blue, A Silent Voice, Grave of the Fireflies, Piano Forest, The Girl Who Lept Through Time, The Wolf Children.
“For a few years, we have noticed that there is a growing interest from the public regarding Japanese animation. At VIZ Media Europe we have the chance to manage a beautiful catalog of films, ranging from the classics of the genre to the new generation. We have the ambition to promote this catalog by creating more events with the public, more to announce soon…” informs us Mathilde.
The team in charge of movies and TV series sales will attend Annecy International Animation Film Festival. For appointment inquiries, please contact licensing@vizeurope.com
