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Events

Italy’s kids spend Saturdays with Masha and the Bear and Mondadori

8 Jun - 2018

Tags from the story: Masha and the Bear.

Maurizio Distefano Licensing and Mondadori bookstores hail success of six events in five cities celebrating the much-loved stars of the popular pre-school series.

Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy and Italian speaking Switzerland on behalf of the Ink Group Animaccord the rights holder of the brand, has hailed the success of six Masha and the Bear-themed events that took place in April and May this year in five Italian cities.

Held by Mondadori bookstores to coincide with the publication of a number of new titles in the Masha and the Bear series from Fratelli Fabbri Editori, these were a series of fun activities for pre-schoolers in six Mondadori outlets around Italy over six Saturdays. In every bookshop a special area was dedicated to Masha and the Bear, and two professional entertainers amused young visitors (and their parents) and read them Masha and the Bear books from 10am to 6pm.

The events were supported by a number of Masha and the Bear licensees, who showed off marvellous Masha and the Bear-branded merchandise in delightful product exhibitions in each bookshop.

The events took place from 21 April to 26 May at Mondadori Group bookshops in the cities of Milan (21 and 28 April), Arese (5 May), Casalecchio di Reno (12 May), Roma (19 May) and Nola (26 May).

The events were a great success with children and parents alike, underlining the continuing enormous popularity of Masha and the Bear on TV, online and in a licensing campaign that has attracted over 40 licensees to date.

Maurizio Distefano, founder of the agency that takes his name, says: “This was a marvellous series of fun activity days that delighted Masha and the Bear fans – and their parents. Our thanks to Mondadori for supporting and enabling these truly special events.


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