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New York Rights Fair announces new innovators sessions

22 May - 2018

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New York Rights Fair (NYRF) Spotlights Global Innovators Seasoned and New.

New York Rights Fair (NYRF) is pleased to announce the two new sessions examining innovation as it plays out in international rights and licensing, across media and formats from books to videogames to television to toys and beyond. These thought leaders hail from exemplary ventures, presenting a mind-expanding view into global publishing and the potential of licensing today. The New York Rights Fair takes place May 30 – June 1, 2018 at the Metropolitan Pavilion in New York.

Wattpad co-founder and innovator Allen Lau has seen a decade of success in building a community of authors who connect directly with readers and who are changing the game for international rights sales in film, TV and more. He will discuss managing growth and success among Wattpad’s community of more than 65 million users globally, including more than 4 million writers. This session is open to all NYRF attendees and exhibitors, and will take place Wednesday, May 30, 12:15 p.m. – 12:45 p.m.

In the second session, New York Times bestselling author Elena Favilli, CEO of transmedia company Timbuktu Labs, discusses building a worldwide community of “rebel girls” and the challenges and meteoric success she encountered in crowdsourcing her book of the same name. Then, Laura Nevanlinna, “Angry Birds” trend-instigator and EVP and co-founder of Kaiken Entertainment, discusses her international success with spawning the Rovio Entertainment franchise and managing the brand and the licenses across platforms and channels on a global scale. This event is open to all NYRF attendees and exhibitors, and will take place Wednesday, May 30, 3:00 – 3:30 p.m.

All three speakers are very much about empowering the members of their communities, be they authors, readers, gamers or other brand participants,” said Rüdiger Wischenbart, president and founder of Content and Consulting, director of the Berlin-based Publishers’ Forum and host of the “New Models Innovating the Global Landscape” sessions.

Krista Rafanello, senior marketing director of Publishers Weekly and show manager for the New York Rights Fair, said, “The New York Rights Fair is pleased to be the new leader in exploring and facilitating rights and licensing in the publishing industry for agents and rights professionals from around the world.

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