Industry News

Maurizio Distefano Licensing brings Asterix and Obelix licence in Italy

22 May - 2018

Maurizio Distefano Licensing and Les Éditions Albert René has signed a licencing agreement to bring the Asterix and Obelix licence in Italy.

Maurizio Distefano The evolution of Licensing announce that they have signed a licencing agreement with Les Éditions Albert René for the rights to Asterix and Obelix for the Italian market. Asterix and Obelix is ​​the brand inspired by the hilarious adventures of the famous hero of Gaul. Asterix is ​​a true evergreen and for this reason it can afford to thrill a very transversal target. It boasts more than 370 million books sold, 4 live action movies and 9 animated films. A license that brings with it ​​since 1959 human and positive values, such as tradition, loyalty, respect, multiculturalism, without missing the recognizable sense of humor and a pinch of impertinence.

2017 was an important year for Asterix not only thanks to the numerous partnerships. The mobile game Asterix & Friends (which has reached one million downloads in just 5 days) has been released by Bandai Namco Entertainment and it can also be played on Facebook, with more than 3 million players. In addition, a new book dedicated to Italy, “Asterix et la Transitalique“, was launched internationally. By the beginning of 2019 the new movie is expected to be released. Furthermore, 2019 will be the 60th anniversary of the brand.

Maurizio Distefano, President and Owner of the agency said: “The MDL team is delighted to be working on a licence as prestigious as Asterix and Obelix. We look forward to having important partners take on the roles of these iconic, cross-generation heroes”.

Céleste Surugue, Managing Director of Les Éditions Albert René said, “We are very pleased to announce this agreement with Maurizio Distefano Licensing for introducing the brand of Asterix and Obelix to the Italian licensees. ‘

Following the recent success of the 37th in the series, “Asterix and the Chariot Race“, which has sold over 5 million copies around the world, the most famous Gaul of all time will be proposed to the wide world of Italian merchandising actors.

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