Industry News

ATLANTYCA signs with BIOWORLD for Geronimo Stilton Apparel Collection

22 May - 2018

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Thanks to a deal signed by Brand Monk, BIOWORLD is the new licensee for India by Geronimo Stilton Animated and Geronimo Stilton Classic in the apparel domain.

Atlantyca Entertainment has announced a new licensing agreement with one of the leading companies in the licensed clothing and accessories business, Bioworld, for the brands of Geronimo Stilton Classic and Geronimo Stilton Animation. The deal, which concerns India, was closed by Brand Monk, the local licensing agent of Atlantyca.

Bioworld Merchandising, Inc. is a leading company in the production and marketing of licensed apparel and accessories for the best entertainment brands at all levels of distribution. The company will create a line of apparel for children and girls branded Geronimo Stilton, dedicated to children from 4 to 12 years and including t-shirts, tank tops, polo shirts, sweatshirts, jackets, shorts, sweaters, pajamas, dresses, skirts, pants, jeans and leggins. Distributed starting from September 2018, the collection will be available online, in department stores, specialized outlets, media and large retailers.

Bioworld is one of the most solid and respected companies in our sector“, said Marco Piccinini, Licensing Manager of Atlantyca. “His team is specialized in creating trendy and up-to-date models: sensational and captivating products, perfect also for the child and teen sector. The many young fans of Geronimo Stilton in India will surely be enthusiastic about these collections, at least how much we do!

The link between Geronimo Stilton and his fans is very strong in India, especially in the 6 to 12 year olds. We are excited about the debut of this line of clothing made by Bioworld, which has a robust online and offline distribution network ” added Rohit Sobti for Brand Monk Licensing.

We are thrilled to be a partner of the Geronimo Stilton brand thanks to the agreement closed through Brand Monk in India. The collection is colorful, creative, fun and designed specifically for the Indian readers of Geronimo. We are sure that children will love her as much as they love her books!” Concludes Mahesh Chaudhary, Country Head of Bioworld Merchandising India.

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