Industry News

ODDBODS To Launch Toys in the US at TARGET

21 May - 2018

Tags from the story: Licensing Expo.

Hit Emmy nominated series, Oddbods, will launch a toy program in the US, with Kids Station, at Target.

Following a slew of new TV broadcast, VOD and SVOD partnership announcements across the country, Kids Station Toys Inc’s toy launch marks Oddbods’ first consumer products push in the region. U.S retail giant, Target, have confirmed chain-wide listings of the innovative new range from Q4 2018.

Fans can get their hands on larger than life interactive plush, mini collectible figurines and playsets, a fun high energy light up game, mini vehicles and more from October. Each item will bring to life the unique personality traits of each Oddbods character in a fun and unique way.

Sashim Parmanand, CEO, One Animation comments: “Our recently signed raft of partnerships coupled with Oddbods’ staggering audience figures is testament to the growing popularity of the brand. Target have demonstrated their commitment to the brand by exclusively launching the toy range across all stores nationwide, we couldn’t be happier to have them on board.

The agreement between One Animation and Kids Station Toys Inc was brokered by One Animation’s North American licensing agent, Brandgenuity.

Visitors to Licensing Expo will have the opportunity to take a sneak peak of the KidsStation toy range at One Animation’s stand, L226.

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