The bestselling, tactile collectibles line from ORB expands into key softgoods categories.
Nelvana Enterprises (Booth# H214 at Licensing Expo), the global licensing and merchandising arm of Corus Entertainment’s Nelvana, announced several new licensees for the Soft’n Slo Squishies™ brand’s consumer products program. Nelvana Enterprises is the global licensing representative for ORB™’s market-leading collectibles line, which has sold millions of units globally.
The new Soft’n Slo Squishies™-branded products launching this fall are: Hybrid Apparel (girls’ apparel) and Komar Kids (sleepwear at mass) in the U.S.; and JCorp for girls’ apparel in Canada. Additionally, Jellifish Kids will be producing licensed sleepwear, underwear and swimwear in Canada, as well as for mid-tier and specialty lines in the U.S. Nelvana is focused on rounding out the program with home décor, accessories, publishing, social expressions and novelty products.
“Soft’n Slo Squishies™’ key attributes of playfulness, collectability and unique design offer licensees a myriad of opportunities to make an impactful retail statement,” said Pam Westman, Head, Nelvana Enterprises. “We’re eager to see what our new partners have in store for this globally trending brand.”
Nelvana is currently working on growing the Soft’n Slo Squishies™ licensing program internationally and expects will roll out announcements on that front in the near future. The company is also producing original digital media content for the brand. Its multi-episode, original, short-form YouTube series incorporates the tactile slow-rising and ultra-soft Soft’n Slo Squishies™ toys and has attracted more than 400,000 views.
“Soft’n Slo Squishies™ is a brand that has captured children’s imaginations,” says Mitra Rad, Brand Manager at ORB™. “It’s exciting to see the collectability factor expand beyond the toys themselves and really come to life in these licensed products. The future of Soft’n Slo Squishies™ is extremely exciting, with over 600 new designs and a huge increase in international market share expected in 2018.”