Industry News

Genius Brands Adding New Key Licensees to Support Launch of Rainbow Rangers

10 May - 2018

Genius Brands International continues to build blue-chip roster of licensing partners for 2019 retail launch of original preschool brand Rainbow Rangers.

Genius Brands International, Inc. “Genius Brands” (NASDAQ: GNUS), continues to grow its line-up of key licensing partners in support of the 2019 retail launch of its new original preschool brand, Rainbow Rangers, with multiple new key partner appointments for the U.S., including Berkshire Fashions for outerwear, Disguise for Halloween costumes, and Ceaco for puzzles.  Currently in production on season one (52 x 11’ episodes), the CGI-animated series, Rainbow Rangers, is slated to premiere in fall 2018 on the #1 rated kids’ network, Nickelodeon’s Nick Jr.  

The Rainbow Rangers retail program will begin rolling out in the U.S. in late spring 2019, continuing through back-to-school and holiday. Genius Brands has built an impressive team of partners for Rainbow Rangers led by global master toy partner Mattel, Inc., and global master publisher Macmillan Children’s Publishing Group for its Imprint label.  Additional partners include Bentex(master apparel), Dynacraft (bikes, trikes, scooters and wagons), Global Brand Group’s American Marketing Enterprises(sleepwear), Global Design Concepts (bags, backpacks), GBG Socks dba Planet Sox (socks and legwear), Handcraft MFG (packaged underwear), H.E.R. Accessories (hair and jewelry accessories), Jay Franco Mfg. (bedding and bath), Kiddieland(foot-to-floor ride-on toys), Kittrich/inkology (room décor, stationary and school supplies), Kid Galaxy (bubble toys) and T.A.S.T.E. Beauty (health and beauty products).

Genius Brand’s SVP of Global Consumer Products Lloyd Mintz stated: “We are keenly aware of how special of a property Rainbow Rangers is based on the reactions from both the licensing and media content communities, and we are taking extra care to build licensing and retail relationships that support our vision for the property.  We have top-tier partners developing products that speak to the core attributes of the brand—girl power, true diversity, environmental responsibility, teamwork, and more—and we are confident that Rainbow Rangers has all of the ingredients to be a breakout hit in 2019 and beyond.”

Berkshire is thrilled to continue building our partnership with Genius Brands with their exciting new property, Rainbow Rangers, that teaches empowerment to young girls through action and teamwork,” said Richie Dweck, EVP, Berkshire Fashions.

The Rainbow Rangers series follows the thrilling rescue-based adventures of seven 9-year-old girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. The Rainbow Rangers, who live in the magical land of Kaleidoscopia at the other side of the rainbow, have their own distinctive personalities and superpowers. Whenever there’s trouble for the people or animals of Earth, our seven heroines zoom into action and ride their Spectra Scooters across the rainbow to save the day. Viewers will join them on exciting adventures, but also see them at home having the same daily dramas and hilarities as every preschooler watching the show. And at its heart, Rainbow Rangers is about empowering and encouraging girls to take action and make a difference in their own homes and neighborhoods to improve and safeguard the planet. Every viewer—boys and girls alike—will see themselves in at least one of these strong, unique and empowered Rangers!

Boasting a unique and highly-accomplished team of creators from the animated motion picture world, Rainbow Rangers’ creative development and production team includes Rob Minkoff (Disney’s The Lion King director), Shane Morris (Disney’s Frozen co-writer), Tim Mansfield and New York Times Bestselling author and Emmy-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials) who is serving as head writer and co-creator. Genius Brands’ Chairman and CEO and multiple Emmy-winning producer of more than 5,000 episodes of children’s programming Andy Heyward serves as executive producer, with legendary Disney alum Ruben Aquino creating key designs. Aquino is responsible for the design and animation of many of Disney’s most iconic characters from award-winning films including “The Lion King,” “Beauty and the Beast,” “The Little Mermaid,” “Mulan” and “Frozen.”

Subscribe to our newsletter

Read our last issue

Our Youtube Channel!