Almost 115 companies will be present at this year’s edition, with also more licensing companies attending.
Everything is ready for the third edition of Toys Milano, an event promoted by Assogiocattoli and organized by Salone del Giocattolo, which will open its doors on May 7th.
One hall of the MiCo pavillon will host the stands of the 115 companies, some of which are from abroad and a second hall will host services and initiatives for buyers, including presentations organized by exhibitors for selected groups of visitors.
There will be two days of meetings strictly business oriented: an opportunity for companies to enlarge their network to customers and a unique opportunity for retail to visit comfortably in two only days all the suppliers with the result of being able to enrich their offer.
Last year more than 1,200 buyers took part from all over Italy and belonging to all categories, from traditional sales outlets, to large retailers and organized ones, and expectations for 2018 are extremely positive.
Toys Milano will also offer moments of updating and reflection on topical issues for the industry, through four events distributed over the two days.
The first will be Monday 7th in the morning with a workshop dedicated to multi-channel for the normal trade, while in the afternoon it will hold a round table on the changes in communication to the consumer; Tuesday 8th , organizers will discuss on the theme of personalization of the store, to close in the afternoon with a meeting, organized with Largo Consumo trade magazine, dedicated to the evolution of strategies in the large distribution channels and organized distribution.
Access to Toys Milano is free of charge and strictly reserved to the industry professionals, through registration on the site and acceptance by the organizers.