fbpx
Licensees Focus

Sephora Collection X Barbie!

5 Apr - 2018

Tags from the story: Barbie.

Two exceptional brands bring to life a super girly beauty battle on the occasion of the launch of a truly unmissable kit.

A unique partnership that wants to pay homage to the most feminine and ironic side of all the girls. This exclusive limited edition kit will only be available in 3 Milan Sephora Stores (!).

In Italy it’s also possible to buy this special Sephora Collection kit in partnership with Barbie also through Sephora e-stores.

Inside each kit it is possible to find everything to achieve a perfect look with 3 products that will allow girls to unleash their imagination and create a multitude of shades: the mascara Outrageous Extension, for eyelashes with a never seen volume and a stunning length; the eyeliner Stylographic, whose super-thin tip is able to easily draw very fine and incredibly precise lines from the first use and the latest make-up of the Sephora Collection, the Miniature Palette, with its line-up of 6 bright eye shadows for 3 different finish.

Much more than just a fashion icon, Barbie has always been on women side to remind that every girl can be who and what she wants! The “girl power” has inspired the creation of this kit and the bold hat that accompanies it is the clear proof.

Subscribe to our newsletter


Read our last issue




PARAMOUNT GLOBAL UNVEILED PARAMOUNT SHOP
PARAMOUNT GLOBAL UNVEILED PARAMOUNT SHOP

Paramount Global unveiled Paramount Shop, its first global direct-to-consumer e-commerce site with products spanning the company’s portfolio of current hits to beloved classics from the company’s free-to-air, cable, theatrical films and streaming platforms. The...

read more
BBC STUDIOS KIDS & FAMILY EXPANDS BLUEY LICENSING PROGRAM
BBC STUDIOS KIDS & FAMILY EXPANDS BLUEY LICENSING PROGRAM

BBC Studios Kids & Family has announced renewals and new licensing deals across multiple consumer products categories in North America for Bluey. Apparel and accessories partner Centric Brands, apparel partners The Bentex Group, Inc, Handcraft, and...

read more
COSATTO IN PARTNERSHIP WITH POETIC BRANDS AND SAMBRO
COSATTO IN PARTNERSHIP WITH POETIC BRANDS AND SAMBRO

In partnerships brokered by The Brand Department, Cosatto announces its first childrenswear and toy collections for AW23. The brand's iconic Mister Fox, Unicorn Land and Dragon Kingdom prints, scientifically developed with the UK’s leading baby labs to engage newborn...

read more