Sanrio is looking forward to sharing its latest news and presenting future plans and strategies at Bologna Licensing Trade Fair 2018 at Hall 31 A11.
Hello Kitty was born in London in 1974. Throughout the years she has become one of the most unique and interesting characters ever created, a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers. Thanks to her brand values – happiness and affection, fashionable for all ages, always popular, never stale, never out of date, simplicity and flexibility – Hello Kitty is today one of the coolest lifestyle brands, joining forces with the most respected Companies in every possible category: as Hello Kitty says, you can never have too many friends!
Sanrio’s strategy to reposition Hello Kitty boasts a huge slate of new fashion alliances, and partnerships with leading international retailers such as H&M, Inditex Group, Grupo Cortefiel, C&A and Primark and prestigious collabs as the latest Pinko x Hello Kitty, FILA x Sanrio collection, featuring global icon Hello Kitty and her friends Kerokerokeroppi, Chococat and Bad Badtz-Maru, PUMA x Hello Kitty, ASOS x Hello Kitty and the latest Save My Bag X Hello Kitty.
Sanrio has created and licensed over 400 characters appealing on ages 0 to forever. It is indeed not only home to superstar Hello Kitty, but a global brand concentrating on marketing characters like My Melody, Kerokerokeroppi, Bad Badtz-Maru, Little Twin Stars, Pompompurin, Chococat, Charmmykitty, Gudetama and Aggretsuko.
Mr Men Little Miss
Founded in 1971 and with a cast of over 90 characters, the Mr. Men and Little Misses are a firm family favourite around the globe bringing laughter and fun to generations. Currently one Mr. Men and Little Miss book is sold every 2.5 seconds worldwide, and lifetime sales total over 250 million books. 2017 was a strong year for the brand in publishing with a new adult parody range launched which has exceeded all expectations at retail. Mr. Men also ended the year as a market leading picture book brand in the UK. 2018 has welcomed the launch of the newest Little Miss to join the cast, Little Miss Inventor. Instantly taking the media by storm, Little Miss Inventor has already held her own online competition (to find the next invention for Mr. Bump no less!), and will be hosting 3 launch events across the UK with lots more to come. Embodying mischief, chaos and family fun there is a Mr. or Little Miss for every personality and occasion, making the brand stand out in publishing, gifting, promotions and seasonal opportunities. Partners include: Heathrow Airport, KEDS, Societe Générale, Haliborange (Merck), McDonalds, Samsonite and many more!