Among the newness of this year that CPLG Italy will present at Bologna Licensing Trade Fair, there are mainly 4 of them and you will find a brief anticipation here below, but we do not want to unveil many details!
All the properties are related to the entertainment world: one born thanks to the huge success of the toys sector all over the world and the others supported by a great film to be released soon.
From the same creators of the Bratz phenomenon, L.O.L. Surprise! by MGA Entertainment is the bestselling mini dolls collection of summer 2017 and the phenomenon is constantly growing all over the world. Distributed since May 2017 by Giochi Preziosi in Italy, L.O.L. Surprise! consists of a colored sphere that contains a mini doll and 6 levels of accessories to discover and collect. Thanks to the surprise effect, to the collaborations with influencers and to an important social and digital campaign, L.O.L. Surprise! is becoming a retail phenomenon worldwide. Many licensees are already on board and new features planned for 2018.
HOTEL TRANSYLVANIA 3
Hotel Transylvania, produced by Sony Pictures Animation, is a franchise that, with the first two films, has generated over 1 billion $ between box office and home entertainment worldwide. “Hotel Transylvania 3 – A monster vacation” will be released on August 2018 in Italy and it will be added to the TV series on air on Disney Channel since autumn 2017. With a gentle touch and a polite humor that amuses children, teenagers and parents, Hotel Transylvania gives comic space to a lovely gallery of ramshackle characters. This time the location won’t be the well-known hotel but a monstrous cruise ship. Grandi Giochi will distribute the toys line composed of figurines, playset and plush.
Uglydoll, from White Space, tells of a world populated by strange and colorful little monsters. It is born 16 years ago by the imagination of two illustrators and it has become a must-have plush, which boasts over millions of retail sales per year. Uglydoll is a fan-driven and buzzworthy property, with dedicated sites around the world, which exploits a captivating design to convey a message of universal acceptance. Thanks to their motto “ugly is beautiful” they have become a real transgenerational phenomenon, a symbol of fight against discrimination. In arrival in May 2019 is the film produced by STX Entertainment, with a cast of excellence, followed by the TV series in 2020. Hasbro will be the Master Toy Partner.
Creativity, inventiveness and teamwork are the ingredients of Amusement Park, the new animated 3D Paramount film, scheduled for spring 2019. The film tells of an independent and super creative twelve years old girl who, thanks to the help of her irreverent animal friends, will try to rebuild an abandoned amusement park to bring back the fun among its attractions. A TV series dedicated to all the film characters will follow.
To discover more, come to visit and meet us at our stand CPLG Italy, Hall 31 – A28.
For info and appointments, contact us at firstname.lastname@example.org