After the deal with Panini and Mondadori, Mondo TV consolidates and enriches the development of merchandising of Yoo-Hoo in Italian publishing, strategic segment to give a push and to reinforce the brand.
Mondo TV announces that Edizioni Play Press Srl have acquired the license to use some rights to publishing for the animated series based on the Yoo-Hoo and Friends property, from the controlled Mondo TV Suisse S.A. In 2019 it is set to launch as a Netflix Original.
The series, composed of 52 episodes of 11 minutes each, tells the tales of the adventures of five animals who live on the magical island of YooTopia and they meet on earth to save endangered animals.
The current theme of saving the environment and animals that are almost extinct, along with the high quality of the animation, has brought forth great interest in the world of licensing under all categories.
Play Press in particular deals with the publication of the “Albo Magico” product and in its diffusion through newsstands and Large Scale Retail Trade, during the period between January 2019 and December 2020.