Industry News

Care Bears & CREAM Collaborate on Good Luck Bear Ice Cream Sandwiches in March

2 Mar - 2018

Tags from the story: Care Bears, CREAM.

CREAM joins the Care Bears’ Colors of Caring celebration by creating ice cream sandwiches covered in Good Luck Bear clovers and filled with scoops of super-premium ice cream – available at participating CREAM locations from March 5 – 31.

As part of their 2018 “Colors of Caring” campaign, the Care Bears™ are partnering with celebrated ice cream sandwich franchise CREAM (“Cookies Rule Everything Around Me”) for two exclusive ice cream sandwiches launching March 5 and available through the end of the month at select CREAM locations across the country.

Based on Good Luck Bear’s green color and four-leaf clover belly badge, the Lucky Care Bear Ice Cream Sandwich and the Care Bear Berry Ice Cream Sandwich will join the CREAM menu for a limited time. Perfect for St. Patrick’s Day, Lucky Care Bear will feature double chocolate chip cookies with shamrock confetti, Mint Chocolate Chip Ice Cream and topping of choice. The Care Bear Berry Ice Cream Sandwich pairs butter sugar cookies with shamrock confetti, Very Berry Strawberry Ice Cream and topping of choice.

CREAM will also be giving away limited-edition Care Bears’ trading cards with purchase of the specialty sandwiches. Fans are encouraged to collect each of the eight different cards, which will be distributed at random and only available at select CREAM locations.

To celebrate the collaboration, Care Bears and CREAM are hosting a kick-off event on Wednesday, March 7 at CREAM’s North Hollywood location (11135 W Magnolia Blvd., North Hollywood, CA 91601). Games, giveaways and a special celebrity appearance are to be expected.

We’re incredibly excited to partner with the lovable Care Bears. CREAM makes people happy. Care Bears make people happy. It’s such a natural fit,” said Gus Shamieh, President and Co-Founder of CREAM.

Nora Wong, Vice President of Domestic Licensing at American Greetings Entertainment, added, “The beloved Care Bears embodies colors and emotions, and what a perfect way to join the Colors of Caring movement through our sweet partnership with CREAM to help spread the word on love and kindness.”

The Lucky Care Bear Ice Cream Sandwich and the Care Bear Berry Ice Cream Sandwich will be available at the following CREAM locations: in Northern California, Alameda, Berkeley, Chico, Concord, Cupertino, Davis, Fremont, Livermore, Oakland, Palo Alto, San Francisco, San Jose, San Mateo, Stonestown and Walnut Creek; in Southern California: Fresno, North Hollywood, Northridge, Ontario and San Diego; in Nevada, Summerlin and Henderson; in Colorado, CREAM Belmar; and in Florida, Aventura, Pembroke Pines and Weston.

Care Bears’ mission to make the world brighter will continue throughout the year as they gift Care Bears care packages to inspire others to share and care. Learn more here: Colors of Caring 2018 Playlist.

For more information on the Care Bears, visit: www.carebears.com. Follow @CareBears on Facebook, Instagram and Twitter.

For more information on CREAM, visit: www.creamnation.com. Follow @CREAMNATION on Facebook and Twitter and @cream_nation on Instagram.

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