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Industry News

Leolandia Theme Park: multi-year partnership with eOne for PJ Masks

26 Feb - 2018

Tags from the story: Entertainment One, PJ Masks.

The leading Italian leading theme park for families will be the first one in the world to host a thematic attraction dedicated to the TV super-heroes most loved by children.

After a 2017 season with record numbers, Leolandia launches a new partnership with Entertainment One signing a multi-year agreement for PJ Masks, the popular superheroes daily on air on Disney Junior and on RAI YOYO. The agreement between Leolandia and eOne follows the success already achieved with the well established attraction dedicated to Peppa Pig. The Theme Park at the gates of Milan will be the first and only one in the world to host the new TV success of eOne, which will be presented with the launch of the new season, planned on 17th March.

The union of two excellences like Leolandia and eOne, always specialized in children’s entertainment – commented Giuseppe Ira, President of Leolandiahas given very positive results since 2014, when the park has bet on the Peppa Pig property dedicating a entire area created in a way never seen before in a theme park, with a strong interactivity based on the most popular scenes of cardboard, achieving great success by millions of visitors over the years. Our strength lies in being innovators and visionaries, so we are extremely pleased to consolidate our collaboration with eOne, thanks to the long-term agreement with a brand that last year confirmed its strength and popularity at Leolandiala school, always at the center of our offer. We closed the 2017 season with record numbers, with a double-digit turnover growth trend for the sixth year in a row, and for this reason we decided to dare even more, focusing on what is the real phenomenon of the moment in the world of cartoons, and proposing to our guests a unique and constantly evolving activity with their beloved heroes.

The collaboration with eOne gives to Leolandia the exclusive rights for Italy to develop a whole themed area, where the headquarters of the 3 masked heroes will come to life.

The project will start already from the 2018 season with new contents – continues Iraand will also develop in the coming years with significant investments that will make the experience of our visitors absolutely unique and unrepeatable. We will propose new events, animations, shows, food and entertainment outlets, as well as the opportunity to meet the friendly Gattoboy, Gufetta and Geco live and take a photo of them as an unforgettable memory of the day.”

PJ Masks has quickly reached popularity becoming one of the main pre-school licenses in Italy and the realization of a themed attraction represents the natural step for a brand so beloved by children. – says Andrew Carley, eOne’s Head of Global Licensing, Family and BrandsThe significant investment that Leolandia is putting in place highlights our desire to build a long-term brand, and we are very happy with this partnership that will bring the cardboard to life. The combination of this new attraction and the second season of the TV series ensures that PJ Masks will continue to grow in the coming years.


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