GennComm LLC has officially spun-off a new division called ImaGENNation, focused on Brand and IP innovation.
Founded by 20+ year consumer products marketing veteran Genna Rosenberg, ImaGENNation delivers strategic IP and brand development, creative marketing and content services, unique business models and powerhouse partnerships to catapult opportunity for a wide range of clients.
With over a dozen programs in play and robust portfolios under representation, including entertainment and consumer product IP owners, inventors and product manufacturers, GennComm nurtured its ImaGENNation division over the past five years, and now has a dedicated, seasoned and visionary team. Its first program hits retail this spring, an ImaGENNation-owned and developed plush feature licensed to Beverly Hills Teddy Bear, which the Company plans to market under multiple brand names. ImaGENNation also represents third-party IP including, a suite of patents from former North American Bear Company owner Barbara Isenberg, and Cozy Wingz from Epiphany Schwarz, which it licensed to direct response leader, Jay at Play. The Company expects to launch Cozy Wingz on TV this spring, and then at retail later in the year.
“For years, industry creators have looked to GennComm for strategic solutions for their brands and IP. ImaGENNation has blossomed into an exciting think tank that empowers our clients to monetize their patents and innovative ideas, to make their entertainment content more relevant, and bring a fresh lens to brand development and business growth,” said Rosenberg. ImaGENNation clients will benefit from sister company, GennComm’s strategic communications expert team to amplify their programs to ensure wide exposure and attention in the marketplace.
GennComm is a thriving global strategic communications and marketing agency, with PR, Social Media, Licensing and Partner Marketing clients including PlayMonster Toys, Wicked Cool Toys, SYBO Games, Random House, Rube Goldberg, Boogie Board, The Bentonville Film Festival and more. GennComm is an active leader in Women in Toys, The Toy Association, Licensing Industry Merchandising Association, and Los Angeles Community Leaders.