fbpx

Industry News

Fingerlings™ are branching out with top tier licensing partners

16 Feb - 2018

Tags from the story: Fingerlings, Striker Entertainment, WowWee.

WowWee’s Fingerlings collectible line of interactive toys had consumers going bananas over the 2017 holiday season by essentially evaporating from retail shelves and online marketplaces within minutes of their availability.

Named one of 2017’s Hottest Toys by The New York Times, USA Today, CNN and The Wall Street Journal, along with appearing on numerous retailer hot toy lists and national TV appearances, WowWee added imaginative unicorns and sloths to the initial line of Fingerlings monkeys, just in time to service a retail frenzy.

WowWee’s continued success in Tech Toys has inspired a robust range of licensees that will swing into retail by way of a consumer products program in 2018, via global licensing agent, Striker EntertainmentFingerlings boasts an initial list of licensees that include: AllStar Vending, Bioworld, Cardinal, Commonwealth, Innovative Designs, Super Impulse, and Tara Toy with products that include apparel, backpacks, vending, games, stationary, collectibles and more. The bulk of the licensing program can be expected at retail for Fall/Winter 2018, but don’t be surprised to see some items rolling out as soon as this Spring!

WowWee and the Fingerlings architect, Sydney Wiseman, have captivated a new generation of children who can claim ownership to this distinctive character set and play pattern,” says Russell Binder, partner at Striker Entertainment. “It’s Striker’s job to help organically build the world of Fingerlings in consumer products globally and help expand the narrative that WowWee is actively developing.

Fingerlings fans around the world have only seen a glimpse of what WowWee has in store for this year by way of innovative toys and imaginative entertainment. WowWee is actively developing a media plan inclusive of animation and other exciting internal and fan generated content. The entertainment will highlight the adventures, sense of humor and friendship that make the world of Fingerlings so special and appealing. Adding complementary product will give fans a well-rounded experience which they can make their very own and keep them fully engaged in this fantastical new world.

All of us at WowWee are thrilled to be working with the Striker team on Fingerlings,” said Richard Yanofsky, president and co-founder of WowWee. “Their expertise in Intellectual Property licensing and Industry know-how will bring an added dimension to the brand for 2018 and beyond.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS
THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS

The winners of the Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, were announced Monday afternoon. The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids...

read more
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE

Moulin Rouge has announced the extended appointment of Caravanserai Partners to strategically grow and expand its licensing program across key European territories. Since 1889, Moulin Rouge is the one French venue where spectacular Parisian celebrations are...

read more
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP

Full Sail IP Partners, LLC, owner of Revere Ware has announced a new international chapter in its storied history. With a commitment to innovation that has spanned centuries, Revere Ware has licensed its "Revere" trademark to Revere (Shanghai) Enterprise Development...

read more