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Licensees Focus

Simon’s Cat Celebrates 10-Yr Anniversary Announcing Two New Licensing Deals

15 Feb - 2018

Tags from the story: Simon’s Cat.

Global hit animated series Simon’s Cat celebrates 10year anniversary announcing two new licensing agreements with Isaac Morris ltd. and Caseable

Timed to the tenth anniversary of the world-wide beloved animated series Simon’s Cat, Endemol Shine North America announced two licensing deals with Isaac Morris Ltd. and caseable across the apparel, accessories, homeware and device categories. This announcement comes on the heels of a milestone year of digital and online video success as the popular British animated series reaching 65 million people globally since launching internationally in March 2008.

Simon’s Cat’s loveable characters and the relatable themes in the TV series have clearly resonated with the U.S. audience,” says Tamaya Petteway, SVP Brand and Licensing Partnerships, Endemol Shine North America. “Many leading brands have taken notice and the response from U.S. licensors speaks to the power of the series’ universal appeal.”

caseable is happy to provide millions of Simon’s Cat fans with products they love in order to protect their electronic devices,” says Lars Hermes, CSO of caseable.

Simon’s Cat’s global success across digital, gaming and licensed goods speaks to the commercial appeal of the series,” says Milin Shah, Vice President & General Counsel Isaac Morris Ltd. “We are thrilled to be part of its continued success and launch the much-loved brand into the apparel and accessories category in the U.S.

The industry-leading licensed manufacturer, Isaac Morris Ltd., to develop apparel, accessories, homeware and collectibles launching in U.S. retail and online stores in 2018. Isaac Morris Ltd. has held licenses with Marvel, Viacom, Warner Bros., Universal Studios, HBO, Sony Pictures, Nintendo, Lego, Shopkins, Disney, Lucas and more.

caseable licensed products launching in Q2 2018 give fans the opportunity to watch their favorite feline animated series on a branded smartphone, tablet or other media devices. The branded accessories for electronic devices will be available at caseable.com and through partners including Sony, Motorola and Acer. Device skins will also be available to QVC customers with the purchase of any Amazon Alexa or Fire HD Tablet.

Simon’s Cat is available in 100 countries reaching nearly 3.5 million fans in North America alone. The Simon’s Cat digital audience expanded in 2017 as the Simon’s Cat Crunch Time digital game celebrated nearly 4.5 million downloads globally with 30% from the U.S. Simon’s Cat was also recognized on YouTube’s 2017 Rewind list and featured on Ellen DeGeneres’ “Ellen Tube.”

For retail inquires, please email Hkraiem@isaacmorris.com (for Isaac Morris Ltd.) and sales@caseable.com (for caseable).


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