fbpx

Licensees Focus

Alpha Group selected Nickelodeon’s SpongeBob as Global Master Toy

14 Feb - 2018

Tags from the story: Nickelodeon, SpongeBob Square Pants.

A new line of products for the iconic franchise that will include: toys, collectibles, stuffed animals and much more.

Alpha Group LLC, a subsidiary of Alpha Group, one of the largest animation and toy developers, along with Nickelodeon, the world-leading Viacom International Media Networks brand for children’s entertainment, announced a global partnership for the iconic animated series: SpongeBob Square Pants. The new product line, which will include toys, collectibles, stuffed animals and novelties, will debut worldwide in 2019.

It is an honor for Alpha to sign a partnership with Nickelodeon for the new Spongebob product line that will unite and excite many children, kids and millennials,” commented Brehan Maul, Vice President Marketing at The Alpha Group LLC. “Children all over the world have grown up with this much loved character. It is an incredible opportunity and we are planning a wide range of collections, stuffed animals, novelties and toys“.

Spongebob is a timeless, iconic character, whose humor and optimism are reflected in fans of all ages around the world,” said Jon Roman, Senior Vice President, Nickelodeon’s toys. “We at Nickelodeon are thrilled to be working with Alpha Group on a completely new product line like Spongebob’s 20th anniversary collection, which will be celebrated in 2019.”

In the coming months, Alpha Group will present a program of Spongebob-themed products, dedicated to children today and to the millenials that have grown up with him.

SpongeBob Square Pants emerged as a global pop culture phenomenon since its premiere in July 1999. The series has been the most watched animated program for over 15 consecutive years and is seen in over 208 countries and translated into over 55 languages.

Subscribe to our newsletter


Read our last issue




CRAYOLA CONTINUES GROWTH IN LICENSING AND LBE
CRAYOLA CONTINUES GROWTH IN LICENSING AND LBE

Crayola has announced the addition of new team members that will help facilitate the continued growth of its global licensing and location-based entertainment (LBE) business—key growth vectors for the company. Joining the Crayola Business Development, Global Licensing...

read more
MASTER REPLICAS AND THE NEW LINE OF DOCTOR WHO
MASTER REPLICAS AND THE NEW LINE OF DOCTOR WHO

Master Replicas has announce the acquisition of the rights to continue the ‘Doctor Who Figurine Collection’, one of the longest-running and most successful Doctor Who collections ever released. To date the collection has featured statues from every era of Doctor Who,...

read more
TROLLI X EMOJI
TROLLI X EMOJI

emoji - The Iconic Brand partners with Trolli China, under Mederer Group, to launch a new range of center-filled gummy candies. The deal was brokered by Medialink, agent for emoji -The iconic Brand for the Mainland China region. The first batch of Trolli x emoji brand...

read more