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Alpha Group selected Nickelodeon’s SpongeBob as Global Master Toy

14 Feb - 2018

Tags from the story: Nickelodeon, SpongeBob Square Pants.

A new line of products for the iconic franchise that will include: toys, collectibles, stuffed animals and much more.

Alpha Group LLC, a subsidiary of Alpha Group, one of the largest animation and toy developers, along with Nickelodeon, the world-leading Viacom International Media Networks brand for children’s entertainment, announced a global partnership for the iconic animated series: SpongeBob Square Pants. The new product line, which will include toys, collectibles, stuffed animals and novelties, will debut worldwide in 2019.

It is an honor for Alpha to sign a partnership with Nickelodeon for the new Spongebob product line that will unite and excite many children, kids and millennials,” commented Brehan Maul, Vice President Marketing at The Alpha Group LLC. “Children all over the world have grown up with this much loved character. It is an incredible opportunity and we are planning a wide range of collections, stuffed animals, novelties and toys“.

Spongebob is a timeless, iconic character, whose humor and optimism are reflected in fans of all ages around the world,” said Jon Roman, Senior Vice President, Nickelodeon’s toys. “We at Nickelodeon are thrilled to be working with Alpha Group on a completely new product line like Spongebob’s 20th anniversary collection, which will be celebrated in 2019.”

In the coming months, Alpha Group will present a program of Spongebob-themed products, dedicated to children today and to the millenials that have grown up with him.

SpongeBob Square Pants emerged as a global pop culture phenomenon since its premiere in July 1999. The series has been the most watched animated program for over 15 consecutive years and is seen in over 208 countries and translated into over 55 languages.


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