Bulldog Licensing has added new partners for top gameshow brand Bullseye, after signing deals with C&M Licensing and The Hut Group.
During the 80s and 90s, Bullseye was a TV juggernaut. Presented by comedian Jim Bowen, it drew in massive audiences through an irresistible mixture of darts and general knowledge questions. Each week amateur darts players would battle it out for a selection of prizes, including Bully’s special prize, and some of the biggest names in professional darts would throw for charity. The show ran over the entire ITV network from 1981 to 1995 and regularly pulled in 13 million viewers per episode, with a peak audience of 19.8 million on Boxing Day 1989. ITV has since featured the show in two high rating one-off specials and the show is still on air through digital channel Challenge, which broadcasts Bullseye every single evening, often pulling in audiences over 200,000.
The new deals will see C&M Licensing produce nightwear and socks, whilst The Hut Group is on board for T-shirts, hoodies, mugs, phone cases, prints and sweatshirts.
This adds to an existing programme that includes Bullseye-branded biltong, an online slots game from leading specialist Microgaming and a Bullseye quiz book – complete with magnetic dartboard and toy darts
“Bullseye is one of those brands with huge retro quality – the show was unique, and very entertaining, so everyone remembers it,” says Bulldog MD Rob Corney. “There’s massive brand–recognition and millions are ready for a ‘bit of Bully’, so I expect both these ranges to perform very well at retail.”