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Media & Digital

Wildbrain to grow global YouTube audience for Storybots

29 Jan - 2018

Tags from the story: JibJab Bros. Studios, StoryBots, Wildbrain.

Digital kids’ network & studio WildBrain adds Emmy Award-winning children’s brand to its roster of premium channels.

WildBrain, a leading digital kids’ network & studio, has struck a multi-year deal with JibJab Bros. Studios to manage and grow JibJab’s children’s brand, StoryBots, on YouTube. StoryBots is an Emmy Award-winning multi-platform learning program for children ages three to eight. Using its expertise in managing and growing premium kids’ educational content on advertising video-on-demand (AVOD) platforms, WildBrain plans to grow the online audience for StoryBots on YouTube through the use of proprietary technology tools and digital rights management.

We are honored that JibJab Bros. Studios chose WildBrain to manage their premium educational content on YouTube,” said Jon Benoy, Head of Sales at WildBrain. “Our team has extensive experience growing online audiences for well-known children’s brands, and we’re also highly adept at developing and managing educational content for young audiences. StoryBots has already done incredibly well on YouTube and we look forward to continuing this growth.

The StoryBots YouTube channel has quickly become a fixture in so many homes and classrooms, with more than a half-billion minutes watched and 340,000 subscribers,” said Gregg Spiridellis, CEO of JibJab and co-founder of StoryBots. “It’s one of our biggest discovery tools, and we look forward to leveraging WildBrain’s expertise to both nurture and grow this audience, while also driving viewers to our educational website, apps and other products.

WildBrain will add the StoryBots YouTube channel to its massive network, which stands at 35 million subscribers and generated 55 billion minutes watch time from July through December 2017.¹ As with all of the channels under its management, WildBrain will distribute and manage this high-quality kids’ content, and also monitor the YouTube platform for comments and unofficial content.

The StoryBots universe centers on a group of curious little creatures who live beneath our screens, offering a world of learning and fun for kids, parents and teachers. In addition to its very successful YouTube channel, the StoryBots are stars of their own Emmy Award-winning Netflix Original series, Ask the StoryBots, and its companion show, StoryBots Super Songs, which is now on both Netflix and YouTube.

Fans can make themselves the stars of their favorite StoryBots learning videos with the brand’s Starring You® personalization technology, available on the StoryBots website and iOS apps. Members can also unlock hundreds of additional eBooks, activities and games, while educators can apply for free access to the entire premium library through the Teachers’ Choice Award-winning StoryBots Classroom program.

¹ Based on YouTube analytics for the period from July 1, 2017 to December 31, 2017.

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