The World Famous Penguin Pingu Takes Over Japanese Shopping Mall LaLaport FUJIMI Fun Events And Campaigns Starts Featuring Pingu!!
Sony Creative Products Inc., who handle master licensing for the Pingu character, continues to develop licensed products and expand in licensing for special events and campaigns.
In cooperation with one of the Pingu licensees in Japan, Mitsui Fudosan Retail Management Co., Ltd. (referred hereon as Mitsui Fudosan Management), an event titled “ENJOY SHOP-PINGU at LaLaport FUJIMI” will transform one of Mitsui Fudosan Management’s projects, LaLaport FUJIMI, with Pingu themed decorations and special features to take over the entire shopping mall from Saturday, January 20, 2018 through Sunday, February 25, 2018.
The Swiss-born, world famous penguin Pingu and his friends are coming to LaLaport FUJIMI.
This event features decorations and installations of Pingu and friends throughout the mall. There will also be a Valentine Gifts campaign and Chocolate menus campaign featuring special exclusive collectables, as well as special events including the mall-wide searching game “Find Pingu!!” as well as a Pingu skating rink.