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The brand new Electra Bike at last Pitti Bimbo 86

25 Jan - 2018

Tags from the story: Electra, Pitti Bimbo.

In the Lost in Space section dedicated to the little astronauts, ELECTRA BIKE has launched STARSHIP 1 16 “, the Californian bicycle with unmistakable and funny graphics.

PITTI BIMBO, the leading international kids fashion trade fair, expanded its research dimension within Pitti Editorials section, with products dedicated to new market segments, with a special participation and focus on emerging talents, an entertaining and useful window to complete the choices around clothing in an increasingly global perspective.

Next to the stands of the Central Pavilion (Lower Floor) were born fifteen large walls-installation, which are the Editorials of Pitti Bimbo, who saw protagonists in the 86th edition two new worlds of the lifestyle of children: the mountain and the space.

And it is precisely in the Lost in Space section dedicated to the little astronauts that ELECTRA BIKE has launched STARSHIP 1 16 “, the Californian bicycle with unmistakable and funny graphics.

Intergalactic adventures between comets, planets, astronauts, rockets and extraterrestrial friends can be found in the graphics and in the details.

STARSHIP 1 16″ offers all the quality and design details of ELECTRA adult bikes, such as the patented Flat Foot technology that allows children to ride free-legged while still keeping their feet on the ground whenever they want.

Original, Revolutionary, Colorful. These are the main features of the Electra Bike, a brand born in California 25 years ago. An unmistakable brand that has based its success in the United States on the originality of the shapes and on a colorful and fun design becoming a lifestyle icon in the bike industry.


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