Industry News

Maurizio Distefano Licensing Named Merchandising Agent for Tetris®

24 Jan - 2018

Multiple licensing categories targeted for one of the best-known video game brands in history.

Licensing and management consulting agency Maurizio Distefano The evolution of Licensing announced that it has been appointed as the merchandising licensing agency of record for the Tetris® brand, one of the most recognizable and influential video game brands in the world.

Maurizio Distefano The evolution of Licensing will manage merchandise licensing for Tetris in Italy, Republic of San Marino, Vatican State, Poland, Hungary, Czech Republic, Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia.

Tetris is one of the top-selling games of all time with universal brand awareness that continues to grow. Easy to play, yet hard to master, Tetris challenges players to move, rotate and strategically place the game’s iconic Tetriminos to clear lines in order to score points. Since its release over 34 years ago, Tetris-branded games have been introduced on nearly every gaming platform, from consoles to mobile to online and more.

In addition to video games, the Tetris brand has become a popular lifestyle brand for fans across the globe. Today, fans showcase their love for Tetris through a range of products, from apparel to housewares, decorative items, table top games and more. Now, Maurizio Distefano Licensing is poised to build on this success in Italy and Eastern Europe, by raising the Tetris brand to even greater heights of consumer appeal in multiple merchandise categories.

Maurizio Distefano, founder of the agency that takes his name, says: “As a brand that transcends the barriers of culture and language and enjoys global awareness, Tetris can, we believe, establish an even greater presence across many established and new categories in the markets we represent. We are delighted to be working with The Tetris Company on further building markets for this iconic brand.”

Tetris has a huge fanbase across Eastern Europe and Italy, and being able to bring them fun, new ways to enjoy the brand, that are unique to their respective markets, is a big priority for us,” said Maya Rogers, President and CEO of Blue Planet Software, the sole agent for the Tetris brand. “Therefore, we’re very pleased to announce the addition of Maurizio Distefano, who has a proven track record of working with major global brands, to our growing worldwide network of merchandise agent partners.”

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