Industry News

Mondo TV: closed the licensing agreement with Walcor for Heidi in Italy

17 Jan - 2018

Mondo TV announces the agreement for the production of several articles of the food and confectionery categories with Heidi Bienvenida brand.

Mondo TV announces that Walcor Corsanini of Carlo Santini & C snc, one of the leading companies in Italy in the so-called food and confectionary sector, has acquired a license for the territories of Italy, the Vatican and San Marino for the exploitation of the licensing and merchandising rights of the TV live action Heidi Bienvenida for the production and distribution of various confectionery articles for Christmas and Easter.
The license covers the use of the brand for Christmas 2018, Easter and Christmas 2019 and Easter 2020. This new contract marks an important new step in the development of the property linked to Heidi in Italy.
Doadi Sesena, Walcor’s Commercial Director, said: “We have been working with Mondo TV for some time and I am pleased to have concluded this agreement. Heidi Bienvenida shows the potential of a successful TV series. We are already working to develop our products and make the most of the brand.
Valentina La Macchia, Licensing Director in Mondo TV, said: “Seeing once again Walcor on board on one of our projects is a source of great pride and demonstration of the trust placed in Mondo TV. We could not therefore be happier to have a partner like Walcor for the development of confectionery products related to Heidi, a world famous character and a brand that endures from generation to generation, and that, thanks to Marcela Citterio’s pen, who takes new form and a coloring life made of unexpected shades to enter the hearts of adults and children “.

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