At Pitti Bimbo, the leading kids fashion trade show, from 18th through 20th January in Florence, the first edition of the NiceLicensing project will take place in the Cavedio of the Central Pavilion, a unique event that allows the meeting between brands and children’s fashion.
CPLG with the wealth of proposals for the kids fashion world could not miss the debut of this special initiative.
Maria Giovanna Gurrieri, Managing Director CPLG Southern Europe: “Fashion is very important for CPLG. Within our portfolio we represent brands for which fashion collections are the main pillar on which to base the brand development. Companies have the unique opportunity to capitalize on the heritage of famous character and to help to make them even more iconic by giving their creative contribution and thus transmitting their personality“.
CPLG participates in the NiceLicensing project with 5 brands: Doraemon, vintage and contemporary at the same time; L.O.L Surprise! collectible, super-equipped and always in fashion; Pink Panther, sophisticated and glamorous; Sesame Street, very popular, colorful and super cute, and Space Invaders, symbol of POP culture in the gaming market. These phenomena are all born in the entertainment world but they express themselves brilliantly also in the fashion world thanks to their iconicity and versatility.
The 5 brands have in fact been selected by CPLG as protagonists of prestigious collaborations in the fashion world such as those with Anya Hindmarch, Hogan, Mimi Wade, Pinko, Puma, Converse and many others.
For licensing opportunities, contact CPLG ITALY, marketing@it.cplg.com
