fbpx

Entertainment

The YoYo twins are on the wish list of this Christmas

19 Dec - 2017

Tags from the story: RAI Yoyo, YoYo.

The successful YOYO preschool TV series has been on air since March 2017 on Rai Yoyo, immediately enjoying a great success among children and on the licensing front as well.

A little more than six months later its broadcasting launch, Rai YoYo, the homonymous twins and their trusted dog Ragoo, see their first products landing on the market. Since last 31st October over 150,000 packs of YoYo branded chips from Grani & Partners arrived on the shelves of large-scale retail trade, by far the first licensee to have firmly believed in YoYo.

The numerous Edicart products released at the end of October on e-commerce platform and are also on sale throughout the traditional retail trade; while Playpress released the first 5 Yoyo-branded publishing references for this Christmas.

Even these holidays will be dedicated to the two famous twins: for this Christmas Giochi Preziosi has started the distribution of an educational line of products with the “Puzzle change color” and “Learn to read and write with Yoyo”. For the Epiphany, they are planned to be sold stocks with special Led lights.

The results of a qualitative research focused on children have highlighted that the awareness among the public is almost total, 98% of children in the target know and watch YOYO animated series. These results have encouraged the beginning of a production of brand new 52 episodes to be aired on 2018, along with the release of new licensed products on the market.

Following an extraordinary launch in 2017, 2018 is also expected to be a year dedicated to YOYO.

Yo, Yo and Ragoo wish everyone Happy Holidays, Merry Christmas and Happy New Year!


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE BUSINESS SHOW ASIA 2024
THE BUSINESS SHOW ASIA 2024

The Business Show Asia is the world’s leading event for entrepreneurs, business owners and start-ups. Running for 25 years, The Business Show takes place in locations across the globe including London, Los Angeles, Miami, and Singapore, and the team behind the event...

read more
TOIKIDO DROP IN THE BAD EGG CO.
TOIKIDO DROP IN THE BAD EGG CO.

Toikido is poised to redefine digital culture with the launch of its highly anticipated Bad Egg Co. digital collectible. Rooted in the vibrant streets of New Yolk City's Sunnyside borough, Bad Egg Co. is a rebellious brand that celebrates skateboarding culture and...

read more
ANDY YEATMAN IS THE NEW CEO OF MIRACULOUS CORP
ANDY YEATMAN IS THE NEW CEO OF MIRACULOUS CORP

Mediawan and ZAG have announced the appointment of Andy Yeatman as the CEO of Miraculous Corp USA and global operations. Based in Los Angeles and reporting to Miraculous Corp Board Chairman Pierre-Antoine Capton, Andy Yeatman will work closely with board member and...

read more