fbpx

Industry News

Koko Rose Media and Honmoku File partner on DEER LITTLE FOREST​

19 Dec - 2017

Jo Rose’s Arts & Lifestyle Brand gets Licensing and Publishing Platforms in Japan­.

Koko Rose Media is proud to announce a partnership with specialist Japanese brand agency Honmoku File for arts & lifestyle brand DEER LITTLE FOREST, created by Jo Rose. The far-ranging agreement will see Honmoku File introduce and establish the brand in Japan as a high-end, long-term property across licensing and publishing.

Established in 1992 by President Nobutaka Nagai, Honmoku File specializes in representing high quality properties derived from the field of design, arts, and traditional crafts. Its main fields of expertise include: coordination of brand activities and licensing; design planning including textile and art; manufacturing supply chain management; and the wholesaling of textiles, clothing and personal accessories. Honmoku File forged a singular place in the Japanese market designing and developing original products based on Disneyland and DisneySea characters for an adult target, virtually pioneering the market of selling kids-oriented brands to older demographics.

Honmoku File’s comprehensive, cross-platform campaign to introduce DEER LITTLE FOREST to the Japanese market will kick off in 2018 by establishing a publishing strategy to develop locally adapted book concepts (picture book, arts & crafts, activity books, etc); followed by partnerships with department stores, textile companies and apparel companies; and a massive launch of the brand at Japan Licensing Expo 2018.

Mr. Nobutaka Nagai, President of Honmoku File commented, “I am very proud to introduce DEER LITTLE FOREST in Japan, jointly with Koko Rose Media. In Japan there have been many merchandized products based on European and US characters, but DEER LITTLE FOREST – with its refined, elegant and well-rounded look, and “chic” appeal – stands out from all the other characters in the market to date. We are very privileged to help develop DEER LITTLE FOREST as an evergreen character brand in Japan.

Lisa Hryniewicz, Managing Director of Koko Rose Media added, “We are truly excited to partner with Mr. Nagai and his team, who have shown a genuine passion for and understanding of our brand. Their dedication to developing properties with aesthetic quality and inherent value is perfectly in line with our brand, and their singular experience in marketing to older demographics, not just kids, is exactly what will make DEER LITTLE FOREST a long-term success in Japan.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




YU-GI-OH! SEVENS PREMIERES IN THE BALKANS
YU-GI-OH! SEVENS PREMIERES IN THE BALKANS

As Anime continues to soar in popularity, Yu-Gi-Oh! SEVENS has been picked up by RTL Croatia and Pro Plus Slovenia, the leading commercial platforms in their territories and owned by Central European Media Enterprises (CME). At this year’s MIPTV ’24, Konami Cross...

read more
TWO NEW VERSION OF HASBRO’S MONOPOLY
TWO NEW VERSION OF HASBRO’S MONOPOLY

Hasbro announced two brand-new versions of the world’s most popular board game – MONOPOLY: House of the Dragon Edition, in partnership with Warner Bros. Discovery Global Consumer Products, and MONOPOLY: Disney Stitch Edition. This two new version of MONOPOLY arrive...

read more
WHY ATTEND LAS VEGAS LICENSING EXPO
WHY ATTEND LAS VEGAS LICENSING EXPO

There are many reasons why international trade publications such as Licensing Magazine, along with thousands of licensors, licensees, and professional services providers, consider that the Licensing Expo in Las Vegas (May 21 - 23) is a must-attend event to mark on...

read more