Industry News

Sissi The Young Empress continues to make children dream

3 Dec - 2017

Tags from the story: Mondo TV, Sissi the Young Empress.

Mondo TV announces the renewal of the EMEA Toy Master deal with Grandi Giochi

Mondo TV announces the renewal of the licensing agreement with Grandi Giochi as EMEA Master Toy Partner of Sissi, the Young Empress for the upcoming 2 years.

Thanks to a successful collaboration, started in 2015, and the launch of many licensed products, Grandi Giochi has decided to keep on investing for other two years on the brand, engaging in the promotion, expanding its range of products and increasing the territories involved in the distribution.

We are very happy with the results obtained to date and we are confident of this fruitful collaboration with Mondo TV for the next two years. We will continue to work in synergy to improve constantly the appeal of the Sissi The Young Empress product line and the involvement of consumers” says Lelio Bruno, Chairman of Grandi Giochi Group.

In addition to toys, the licensing program is growing and sees numerous categories covered and the launch of many novelties on shelf by the end of 2017 and the beginning of 2018. To name a few, Admiranda will promote an exclusive personal care line and Sbabam, after the success of the heart shaped box containing the rings of Sissi, will develop other new fantastic products for newsstands.

Other confirms come from Balocco who recently renewed the contract for confectionary products for Easter and for Christmas that sees the release of the delicious Mini Pandorino!

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