An original initiative dedicated to Italian families that brings a lot of fun to the Fiat showrooms with Tip the Mouse.
From November 3rd through December 13th Fiat automotive showrooms host the “500L Family Tour”, an innovative project dedicated to Italian families. Kids can meet a unique travel companion, Tip the Mouse, and spend an afternoon of fun. The cute little kids friend is perfect to face small daily challenges along the way to become older as he expresses family and everyday life values as an adventure, to be comfortable on board of a Fiat 500L.
A team of animators welcome kids through a path to become big and lead to Tip’s home. Kids can play with Quercetti toys, a leader manufacturer in the educational games, inspired by the concept of “intelligent play,” which can provide the child with the right boost to grow.
Tip the Mouse is the animated series co-produced by Studio Bozzetto, Studio Campedelli, Giunti Editore, RAI Fiction and the German company m4e. The protagonist is a tiny, curious, humorous 3 year-old mouse who lives with his family. Children recognize themselves in his daily experiences and discoveries because his personality is typical of their growth phase. The TV series helps children to understand and manage change, to understand new challenges to growth.