In Italy the first European Family Edutainment Centre branded by National Geographic.
National Geographic and iP2Entertainment have announced a strategic partnership with Aedes SIIQ. The purpose of the agreement is the creation of the first National Geographic Ultimate Explorer (NGUX) center in Europe.
The center, which will have an extension of 5,000 square meters and will be integrated into the nearby Caselle Open Mall next to Turin, will offer an experiential pathway that, thanks to a wide range of thematic attractions, will virtually bring the public space deep into oceanic abyss, offering an immersive edutainment experience guaranteed by National Geographic and for the whole family.
Thanks to innovative 360 degree visual technologies and enhanced reality, the National Geographic Ultimate Explorer Center will allow visitors a total and ever-diverse immersion in the world of National Geographic, offering kids and their families the inspiration to become the next generation of National Geographic explorers.
The attractions and experiences that the public will be able to live will be 14, including the Mission: Space Jump which will lead visitors to the stratosphere thanks to a perfect simulation of Felix Baumgartner’s free fall flight record.