Industry News

ProSiebenSat.1 Licensing expands licensing business internationally

24 Nov - 2017

Tags from the story: Pat the Dog, ProSiebenSat.1 Licensing.

Pat the Dog is first global franchise.

ProSiebenSat.1 Licensing has acquired its first international franchise on a global scale. From now on, ProSiebenSat.1 Group’s licensing company will represent the license rights to the children’s animated series Pat the Dog around the world. ProSiebenSat.1 Licensing has thus augmented its portfolio with a brand for the target group of children aged 6 to 9. The license agreement was signed with the French companies Superprod and Superights.

Pat the Dog is action coupled with loads of humor and emotions for the whole family. We are proud to be representing the licensing for this franchise internationally from now on. With Pat the Dog, we have acquired a high-quality CGI animation that occupies a unique brand position between “boysy” superheroes and “girly” princesses,” explains Robert Merkel, Managing Director of ProSiebenSat.1 Licensing.

Clément Calvet, Founder Superprod: “Our property Pat the Dog couldn’t be in better hands! The professionalism and quality of the Network of the ProSiebenSat.1 Licensing team immediately impressed us.

We share the same ambition for our worldwide hit property Pat the Dog and together we will take it rocket high,” adds Jérémie Fajner, Founder Superprod.

The international license marketing of Pat the Dog is based on cooperation with leading, independent licensing companies. All partners have excellent licensing expertise and are the “best in class” in their regions.

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