New Agent to Focus on Flagship Properties Betty Boop™ and Popeye®.
King Features, worldwide licensor of Betty Boop and Popeye the Sailor Man among many other properties, announces the appointment of Megalicense International Ltd. as its agent for the Russian Federation.
Megalicense will focus on expanding Betty Boop’s already considerable clout in the fashion world and, for Popeye, on adding licenses in the athleisure sector.
In recent years, King Features has raised the profile of both of its flagship properties. The New York-based unit of Hearst has developed trendy collaborations and promotional partnerships for Betty Boop with fashion and beauty heavyweights such as Zac Posen, M·A·C Cosmetics, Moschino and A Bathing Ape as well as Jean Paul Gaultier, Supreme New York, Lancome®, Yves Saint Laurent, and more. New products and cool collaborations for Popeye include Iceberg, Moods of Norway, Invicta, Cotton On Group, Havaianas, Joyrich and more.
“King Features represents the continuous development for Megalicense in the Fashion and Lifestyle segments, with brands having high potential that can find a strong customer recognition and identification with Russian customers,” said Friderico Gatti, General Manager of Megalicense International.
“We are delighted to welcome our new agent to the King Features family,” said Carla Silva, King Features Vice President/General Manager and Global Head of Licensing. “We are confident that we will be well positioned for success as we continue to expand our licensing programs into new merchandising categories and new territories around the world.”
For agent contact information, visit the Licensing Contacts page.
