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Licensees Focus

The Smiley Company launches childrens amenity kits with Formia

15 Nov - 2017

Tags from the story: Formia, Rubik, SmileyWorld, The Smiley Company.

The Smiley Company have teamed up with Hong Kong based company Formia, to launch into the children’s amenity kit market specifically targeting the airline industry.

Formia will launch amenity kits under both the SmileyWorld and Rubik’s brands, with the aim to create a more memorable passenger experience through a variety of games and toys to spread happiness and tease the mind of younger passengers.

Category VP Lori Heiss spoke about the new deal “This is an exciting development aligned perfectly to both Rubik’s and SmileyWorld’s mission & vision. The amenity kits will feature a range of products that will be fun and innovative, with the aim of appealing to an ever more discerning audience. With kits for a variety of age groups including baby, tweens and adults which have been curated to deliver a fun and refreshing on-board experience with a range of beauty products, stationery and activity kits. It’s a great to be expanding our partnership with Formia, who are a first class partner to help us realise these products potential.


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