SMILEY & SELFRIDGES CONTINUE TO DEVELOP PROMOTIONAL TIES

Smiley announces another promotion with Selfridges and also the renewal of its existing shopping app promotion, with the world’s leading department store.

Selfridges and Smiley have teamed up again, this time to launch exclusive ‘happy’ champagne flutes for the retailers private VIP events.

The happy champagne flutes, which feature the iconic Smiley on the bottom of the glasses stem, provide a fun talking point between guests and the ideal Smile for any toast. The promotion debuted at a host of exclusive UK events, which have been attended by the UK’s leading designers, musicians, bloggers and artists.

The Smiley Company are also pleased to announce the renewal of its promotional license agreement with the iconic department store’s ‘Get Happy’ digital app, which launched in 2016.

Smiley and Selfridges continue to enjoy long term partnerships outside of promotions, with many of the brands prestigious co-creations featuring throughout the store, with leading designers including; Anya Hindmarch, Joshua Sanders, Moncler and Moschino all stocked by the retail powerhouse.

Smiley Brand Director Daniel McGeehan spoke about the announcement: “We are very excited and proud to enter into a new promotional partnership with Selfridges. The activation itself is perfectly suited for Smiley, as it cements our long-standing relevance as a social icon for positivity. We look forward to continue to build on our relationship with Selfridges to develop fun and innovative projects together.

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