fbpx
Retail

SMILEY & SELFRIDGES CONTINUE TO DEVELOP PROMOTIONAL TIES

2 Nov - 2017

Tags from the story: Selfridges, Smiley.

Smiley announces another promotion with Selfridges and also the renewal of its existing shopping app promotion, with the world’s leading department store.

Selfridges and Smiley have teamed up again, this time to launch exclusive ‘happy’ champagne flutes for the retailers private VIP events.

The happy champagne flutes, which feature the iconic Smiley on the bottom of the glasses stem, provide a fun talking point between guests and the ideal Smile for any toast. The promotion debuted at a host of exclusive UK events, which have been attended by the UK’s leading designers, musicians, bloggers and artists.

The Smiley Company are also pleased to announce the renewal of its promotional license agreement with the iconic department store’s ‘Get Happy’ digital app, which launched in 2016.

Smiley and Selfridges continue to enjoy long term partnerships outside of promotions, with many of the brands prestigious co-creations featuring throughout the store, with leading designers including; Anya Hindmarch, Joshua Sanders, Moncler and Moschino all stocked by the retail powerhouse.

Smiley Brand Director Daniel McGeehan spoke about the announcement: “We are very excited and proud to enter into a new promotional partnership with Selfridges. The activation itself is perfectly suited for Smiley, as it cements our long-standing relevance as a social icon for positivity. We look forward to continue to build on our relationship with Selfridges to develop fun and innovative projects together.

Subscribe to our newsletter


Read our last issue





PANINI & ICAM: A NEW PARTNERSHIP IN CONFECTIONARY
PANINI & ICAM: A NEW PARTNERSHIP IN CONFECTIONARY

The agreement covers chocolate eggs and Christmas socks with surprise as of easter 2021. Starting from January 2021 PANINI S.p.A. will have a new licensee partner in the confectionery sector for anniversary cakes: ICAM S.p.A. Panini, the worldwide popular sticker...

read more
NEW POPEYE SPORTSWEAR COLLECTION WITH THE WOD LIFE
NEW POPEYE SPORTSWEAR COLLECTION WITH THE WOD LIFE

Merchantwise Licensing brokers first ever australian Popeye Sportswear Collection with The WOD Life. Australia’s Merchantwise Licensing, on behalf of King Features Syndicate, home to some of the world’s most popular entertainment characters, has brokered the first...

read more
DONOVAN MITCHELL X ADIDAS LIMITED-EDITION BODYARMOR SNEAKER
DONOVAN MITCHELL X ADIDAS LIMITED-EDITION BODYARMOR SNEAKER

Donovan Mitchell and BODYARMOR have teamed up for a new, exclusive collaboration with adidas, creating a limited-edition version of Donovan’s D.O.N. Issue # 2 sneaker Coming off his 5-year contract extension with the Jazz, NBA All-Star Donovan Mitchell and BODYARMOR...

read more