Licensees Focus

MD Licensing adds new properties to its portfolio

31 Oct - 2017

Tags from the story: Booba, Simon’s Cat.

This fast-growing agency has developed a strong reputation and client list in the Italian market since its formation three years ago by respected industry veteran Maurizio Distefano.

Maurizio Distefano Licensing has added two new representations, which it feels will be able to build a licensing base in Italy based on their strong showing in multiple media.

Online hit Booba is a perfect example: a cute, inquisitive character who explores the world with joy and wonder. Produced by 3D Sparrow animation studio, Booba’s adventures show a strange but friendly creature whose boundless energy and enthusiasm, awkward movements and strong desire to learn more about the world around him often have hilarious results. His popularity on Amazon Prime and his own dedicated online channel has now inspired a licensing campaign.

Simon’s Cat is a popular animated cartoon and book series about a hungry house cat who is in regular conflict with his owner, usually over getting fed. First published in the UK in 2009, the first book starring the food-obsessed, accident-prone feline and the long-suffering Simon soon appeared in a number of other countries and inspired further titles. A newspaper comic strip followed and then a series of animated shorts distributed on YouTube. Now brand owner Endemol Shine Group is taking this eccentric and very hungry cat, his unfortunate owner and the cat’s many friends and foes into the licensing arena.

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