Level-5 abby eyes European expansion with their BLE and MIPCOM attendance

30 Oct - 2017

Tags from the story: DENTSU Inc., LEVEL-5, LEVEL-5 abby.

A joint venture between DENTSU Inc., one of the top ranked global advertising networks, and video game publisher LEVEL-5, LEVEL-5 abby delivers franchises which originate from video games and which translate successfully onto screens of all sizes, from mobile phones to cinema multiplexes.

The focus for these two trade events was to showcase their portfolio of children’s entertainment properties including The Snack World™, The Layton Series™ and Inazuma Eleven Ares. With new TV content currently in production for delivery in 2018, the company is keen to build relationships with broadcast and licensing partners across EMEA and Asia, excluding Korea and Japan.

Inazuma Eleven Ares tells the story of a small but passionate football team from a remote island who discover that their club is under threat, unless they can win at least one game to gain a sponsor in Japan’s biggest tournament! Based on a hit franchise with over 8m games sold and 4 theatrical movies, Inazuma Eleven Ares goes beyond football, tackling topics like friendship, surviving the odds, underscored with awesome music and super cool moves.

The Snack World: Welcome to a surreal fantasy world, where princesses, dragons, medieval weapons and mighty castles meet smart phones and convenience stores!  The IP is a fusion of fantasy and technology, with a big dose of humour, which should make for innovative and super kawaii consumer product executions. This adventure will appeal to collectors with 100+ collectible “Jara” and “Snacks” created for a fully interactive gaming experience.

Lady Layton Mystery Journey: building on the success of the Professor Layton puzzle solving series which celebrates its 10th anniversary this year, a new chapter in the franchise begins with Lady Layton Mystery Journey. To recap, Professor Layton has generated US$650m in sales over 6 video game titles, with 70% of that originating outside Japan. With a hardcore fanbase who love solving mystery puzzles, the new chapter follows the Professor’s daughter, Katrielle, as she investigates the Professor’s disappearance.  Lady Layton Mystery Journey debuted globally on July 20th on mobile platforms and will be followed up by a Nintendo 3Ds version this autumn.

Beyond EMEA and Asia, the company has big plans for product extensions around the world including a focus in Latin America and the U.S. with categories such as toys, apparel and publishing being early drivers, as well as additional game extensions for console and mobile games.

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