Licensees Focus

Xilam inks French publishing deal with Centum Books for two key shows

27 Oct - 2017

Tags from the story: Oggy & the Cockroaches, Xilam.

The deal, together with Lansay’s launch of Oggy & the Cockroaches toys and games in January 2018, will strengthen Oggy’s presence in its home country next year in these core categories.

Xilam Animation, the award-winning French animation production company, has secured a deal with France and UK based publisher, Centum Books, to license Xilam’s flagship brand Oggy & the Cockroaches in France. The French publishing deal, which also includes Xilam’s Zig & Sharko, will launch in Spring 2018 with an extensive range of first-ever story books and novels.

Centum Books, the master publisher of Universal’s Minions and Despicable Me franchises in Europe, will develop the two properties into all book formats, including, but not limited to, activity books, colouring books, sticker books, annuals, joke books, hardbacks and paperbacks, character guides and handbooks.

Fiona Macmillan Centum’s Managing Director says: “We are all very excited and looking forward to working with Marie-Laure and her colleagues at Xilam on both of their well-loved brands; Oggy and Zig & Sharko. Our French office has seen significant growth in the last eighteen months and securing these two brands within our portfolio takes the company into the next part of our journey.

Marie-Laure Marchand, SVP Global Consumer Product & Media Distribution Asia-Pacific, USA and UK, at Xilam says: “We are delighted to be working with such an innovative and creative company as Centum Books – this partnership is a perfect fit for Xilam. We know that with their expertise the Oggy and Zig & Sharko publishing ranges will launch successfully in France. Our fans are always eager to discover new products, so this marks another step in our growing and successful licensing programme.

The new season of Oggy & the Cockroaches premiered at the end of August 2017 on French channel Gulli, following a 57% jump in average ratings on June 30th when the first eight episodes previewed. Meanwhile, both seasons of Zig & Sharko currently air more than 18 times a day on Gulli, and will constitute a new part of Gulli called ‘Gulli Toon’ along with Oggy & the cockroaches in September.

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