SYBO Games Boards the Licensing Train with Subsurf that will debut at BLE

5 Oct - 2017

Licensing guru Naz Amarchi-Cuevas retained to head SUBSURF licensing efforts and slated to share insights on the future of licensing & tech on BLE keynote panel

SYBO Games, the maker of the most downloaded mobile game app on the market in 2017, Subway Surfers, is readying its rebellious entertainment brand franchise, SUBSURF® at Brand Licensing Europe, October 10-12, 2017.

To catapult a new licensed consumer products business for Subway Surfers’ 1.6 billion extremely connected and dedicated GEN-Y & GEN-Z fans, SYBO Games has tapped powerhouse licensing phenom, Naz Amarchi-Cuevas of 212 Degrees Consulting, previously CEO of Zoobe Entertainment, and widely known for her work with Rovio’s Angry Birds.

Amarchi-Cuevas has been readying a brand reboot for the games studio with the Company’s creators, expects to begin enlisting an arsenal of global lifestyle partners for SUBSURF at BLE.

SYBO has been mindfully building this entertainment franchise since the Company’s founders [Bodie Jahn-Mulliner and Sylvester Rishøj] launched their award-winning Subway Surfers animated short film on YouTube eight years ago, and it’s about to get real” said Mathias Gredal Norvig, SYBO Games’ CEO. “We have carefully built a massive fan base for our universe since introducing the game in 2012, and now we’re ready to delight them with our edgy, and captivating entertainment, with a lifestyle product portfolio and Naz is the licensing linchpin to do just that.

The industry is constantly changing, and having billions of eyeballs on a game is simply not enough,” said Naz Amarchi-Cuevas, a global thought leader on EnTech, the intersection of Entertainment and Technology. “I absolutely love the way the new SUBSURF franchise authentically embraces society’s focus on the globalized Worldhood megatrend, weaving together an array of the strong global influences, including authentic street art, edgy youth fashion, regional global styles, skate culture, music and dance in immersive ways. The edgy, expressive and nostalgic attributes are not only HOT, they also should resonate with SUBSURF’s massive and active worldwide user base.

SUBSURF is the first of multiple worlds SYBO Games will be introducing. The upcoming animated series (26 x 13) will premiere next year; led by multiple Emmy nominated and Daytime Emmy award-winner, Sander Schwartz, former president of Warner Bros. Animation and Sony Pictures Family Entertainment Group. Already in pre-production, the shows are being produced by top teams in Copenhagen, Los Angeles and Toronto.

We are thrilled with the opportunity to bring Jake, Tricky & Fresh content to the worldwide legions of Subway Surfers fans,” stated Sander Schwartz, Head of Animation, SYBO Games. “Fans will get to know the characters through smart, funny and engaging stories, and broaden their experience with the brand through the game, animation and now consumer products.

The Danish company has also brought on Daniel Persson as Head of Games to expand on current titles and develop new groundbreaking games. He was previously with King, and built their Malmo office from scratch, with successful work on Pet Rescue Saga.

Amarchi-Cuevas will be a part of the keynote panel on Wednesday October 11th at BLE’s Licensing Academy, moderated by Steven Ekstract from License! Global, which will center on the future of licensing: the next generation platforms, content and social commerce.

SYBO Games will be located at stand #D132 next to the Gaming Activation Zone.

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