Bioworld International, a division of Bioworld Merchandising, to participate in gaming keynote and sponsor the retail element of activation area.

Leading licensed apparel and accessories merchandiser Bioworld International has been confirmed as a sponsor of the new Gaming Activation at Brand Licensing Europe (BLE) 2017.

The company’s Head of Licensing, Richard Radford, will also take part in the gaming keynote panel – ‘Gaming: Dispelling the Myths’ – taking place at 12pm on Tuesday 10 October. He will appear alongside Sony Interactive Entertainment Europe’s Mark Howsen, MCV editor Seth Barton, UKIE Chairman Stuart Dinsey and Ashley Maidy, Vice President, Head of Global Licensing & Partnerships, Activision. The panel will be chaired by License Global group publisher Steven Ekstract.

Bioworld Merchandising is one of the most prolific entertainment licensees in the world and now with the UK office of Bioworld International, the global companies are partnered with the biggest brands in the gaming industry: Activision, Bethesda, Blizzard, Capcom, EA, Nintendo, PlayStation, Sega and Ubisoft.

A selection of the company’s gaming licensed products will appear in the retail outlet of BLE’s new Gaming Activation Area, a showcase and demonstration space designed to educate visitors on the journey of a video game IP from screen to store.

‎In the demonstration area, visitors will be able to get hands-on with leading gaming IP across all platforms and for all ages. Titles confirmed to date:

  • Sony Interactive Entertainment Europe – Horizon Zero Dawn
  • Capcom – Street Fighter
  • Ubisoft – Assassin’s Creed
  • King – Candy Crush
  • Activision – Call of Duty
  • Blizzard – Overwatch
  • Sega – Sonic Forces
  • Rovio – Angry Birds Evolution
  • Microsoft – Halo

It’s fantastic to have Bioworld International join us in the Gaming Activation Area. They are an exciting and successful entertainment licensee and we’re looking forward to seeing the innovative gaming product they will be displaying in the retail outlet,” said Anna Knight, brand director, BLE.

Brand Licensing Europe is the definitive event for the licensing industry in Europe and takes place from 10-12 October 2017 at Olympia London. Visitors can register for free tickets at

Gaming exhibitors at BLE include: Sony Interactive Entertainment Europe, Ubisoft, Capcom, Sega, King, Activision Blizzard, Rovio, Pokémon, Tinderbox, Animal Jam, Level-5 Abby, Those Licensing People, SYBO Games, Striker Entertainment.

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