Planeta Junior will be active for the upcoming autumn-winter season.
Planeta Junior will focus on several properties that connect with the youngest members of the family including: Heidi, Maya and Miraculous: Tales of Ladybug & Cat Noir.
Among the news, Giochi Preziosi deal for Maya the Bee. With Studio 100 and Planeta Junior’s support, Giochi Preziosi will handle the manufacturing, distribution, promotion and marketing for these lines. The extensive range of licensed products are scheduled to launch in Fall 2018 and includes many categories, figurines, playsets, role play and feature plush. The licensing deal covers key territories such as Italy, France, Spain, the UK, Portugal, Greece and many others. The new toy range reflects Maya’s fun and colourful values and complements the brand’s cheerful content.
As Heidi will be focused on a new fashion project for adults, Planeta Junior will keep on celebrating Miraculous: Tales of Ladybug & Cat Noir success in all of its territories. Planeta Junior, Zag and Ferrero have recently signed a worldwide strategic partnership for this key property. This partnership covers numerous countries in Europe and Latin American and includes Ferrero and Kinder products for children.