18 Sep - 2017

Tags from the story: Brand Licensing Europe.

Over 20 exhibitors, 60 brands and 150 products to feature in this year’s Product Showcase.

Brand Licensing Europe (BLE) will shine a much-needed spotlight on the huge diversity and creativity of adult licensed products through its revamped Product Showcase in this year’s Brands & Lifestyle Zone.

More than 20 exhibitors are donating over 150 highly innovative licensed products representing 60 brands and many, many categories – from apparel and accessories, to giftware and stationery, health and beauty, food and drink, electronics and furniture.

Exhibitors taking part in the 2017 BLE Product Showcase include:

  • Historic Royal Palaces
  • Chupa Chups
  • Beanstalk
  • Natural History Museum
  • Global Icons
  • V&A
  • IBML
  • Metrostar
  • Alchemy Licensing
  • Juventus Football Club
  • Dutexdor
  • Imperial War Museum
  • Pink Key Consulting
  • Brandgenuity
  • JELC
  • Bavaria Sonar Licensing
  • Art Ask Agency
  • Science Museum Group
  • TF1
  • Golden Goose
  • Kitkase

Brands include:

  • Black & Decker
  • Stanley
  • Paris Hilton
  • Bailey’s
  • Chupa Chups
  • Jack Daniel’s
  • Jeep
  • Coca-Cola
  • Nicole Scherzinger
  • Krispy Kreme
  • Pringles
  • Playmobil
  • Oasis
  • Men’s Health
  • All Blacks
  • Kangol

This year’s BLE Product Showcase is a sophisticated retail outlet with products being displayed as they would in-store, including Matthew Williamson wallpaper backdrops, homeware displayed beautifully, clothing hung on rails ready for browsing… everything in the ‘store’ will be product that retailers can sell,” said Anna Knight, brand director, BLE.

By shining a light on the sheer variety and diversity of licensed products from this area of the industry we can show retailers just how innovative brands and licensees are and inspire and encourage them to think about stocking new – and wider – ranges.

From the museum/heritage sector, for example, Historic Royal Palaces will showcase items from The Palace Collection with Hobbs, launching autumn 2017, as well as licensed ranges from their homewares partners; Natural History Museum has donated a range of greeting cards, which has been produced in partnership with Moonpig; V&A and IWM have submitted giftware.

Jenny Smyth, licensing manager, Historic Royal Palaces, said: “We are delighted to feature in this year’s product showcase at Brand Licensing Europe. It is a great opportunity for us to present our new collaborations and collections of palace inspired designs from our licensees. This includes high-street fashion retailer Hobbs and homewares licensee Turtle Mat as well as GP & J Baker, who joined the Historic Royal Palaces licensing programme in 2016 and have since launched a very successful, award winning global interior fabrics collection. The product showcase is an excellent opportunity for retailers and other potential partners to view our collections. We are excited to hear their feedback and hope this will lead to new business opportunities and also encourage people to visit our stand to see even more of our collections.

Phillippa Green, account director, Golden Goose, added: “Fashion brand Oasis recently launched its first welly range and a new home collection including bedding, throws and cushions will be launched before the end of the year, as part of their ambitious licensing programme. The prints used are just some of the beautiful designs made available for Oasis licensees to select from and not surprisingly each product is bursting with colour, print and happiness. Once launched, Oasis’ licensed products are available in their brand flagship stores (dependent on product line), online and in other retail outlets. 

“The opportunity to be able to display these products at BLE’s Product Showcase is invaluable for brands, because it is a concentrated hit of new and exciting product in one place; giving retailers a chance to visualise product success in their stores, and licensees the opportunity to find new and creative brands to work with.

Stuart Cox, brand owner, I Like Birds: “We’re delighted to be part of the product showcase for BLE 2017, especially as Brand Licensing Europe has been such an integral component of our brand’s story.

This time last year we were preparing nervously for our appearance in the final of License This!, having been given the opportunity to put our designs in front of a panel of expert judges. One of those judges was Jane Evans and not long after we had signed with JELC as our exclusive global licensing agent.

We have since struck for calendars, stationery and kitchen textiles and ceramics and we have more in the pipeline have also just signed an international deal with The Art File that will take our greeting cards worldwide. Our product for the showcase is an example of one of those ‘pipelines’ as cushions seem a natural extension for our designs.

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